Aveda: botanical repair purple toning shampoo

The shampoo's violet pigments help to counteract yellow and brassy tones, resulting in a brighter, more vibrant blonde, grey, or silver color. 

The shampoo's formula includes a bond-building molecule that strengthens hair from the inside out and helps to repair damage, especially in fragile, color-treated hair. 

The blend of lightweight oils, including acai and passionfruit, provides intense hydration and conditioning, leaving hair feeling soft and smooth. 

The shampoo is formulated to gently cleanse without stripping hair of its natural oils. 

The shampoo features Aveda's Pure-Fume aroma, which is a blend of certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences. 

The shampoo is 96% naturally derived from plants, non-petroleum minerals, or water.