Aveda shampure™ nurturing shampoo

Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.

• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology